Pinch me! Light from ConceptJI, which is by Ji Young Shon has been designed in collaboration with Won Seon Jung. This light has been designed in such a way that it allows you to replace boring dimmers and switches that you often use to control your lighting. It allows you to control and make your light by literally physically acting upon it. If you want to adjust the intensity of illumination or stylize it, then all you have to do is pinch it.
