Nothing like a jug of fresh milk with hot cuppa in the morning! Designed for the Cravendale milk company, Oliver Newberry’s creativity has lead to the special kind of milk jug that alerts you whenever the milk it holds has soured. If the milk in the jug is fresh then the LCD screen displays FRESH. Thanks to a PH sensor located at the base. It measures the PH acidity of the jug’s contents, thereby informing you over the exterior LCD display. Hmmm…I love the idea!